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Vodafone Australia

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About Vodafone Australia

The mobile telecommunications industry in Australia has grown rapidly. As at February 2002, there were more than 12 million mobile customers in Australia. This represents a mobile penetration rate of approximately 62 per cent.

Vodafone was awarded the third Australian mobile telecommunications carrier licence in December 1992. In September 1993 the company began providing GSM mobile telecommunications services with network coverage in Sydney, Melbourne and Canberra. By March 1994, the mobile network was extended to the cities of Brisbane, Adelaide and Perth.

Vodafone Australia operates a GSM digital mobile network that covers 92 per cent of the Australian population. Vodafone's Globalstar satellite service, launched in May 2000, offers 100 per cent geographic coverage of Australia with an integrated GSM/satellite handset.

The company offers GPRS (General Packet Radio Services) on the network to its customers and continues to upgrade its network to allow the company to deliver mobile Internet services at data transmission speeds which are significantly faster than the existing GSM networks can deliver. 

In March 2001, the company bid $253.5 million to secure a national licence of 2 GHz spectrum for the delivery of third generation (3G) mobile telephony services. 

Vodafone Australia has more than 2 million customers, which is approximately an 18 per cent share of the Australian mobile market.